Cool. And more jobs will be created…certainly.
Originally posted on Gigaom:
One of my core beliefs is that if you are in business, it is always about the customer. You need to know your customer and you figure out ways to make them happy. Make them happy and they will spend money (or attention) and everything else – fame and fortune to be precise – will follow. It is a simple business maxim that has worked for centuries. I was reminded of that when I read Greg Smith’s confession about why he was leaving Goldman Sachs in the New York Times
It might sound surprising to a skeptical public, but culture was always a vital part of Goldman Sachs’s success. It revolved around teamwork, integrity, a spirit of humility, and always doing right by our clients. The culture was the secret sauce that made this place great and allowed us to earn our clients’ trust for 143 years. It wasn’t just about making money; this alone will not sustain a firm for so long.
Simple as that message is, it is something of a forgotten lesson in modern times. Companies big and small keep confusing who they serve and why they are in business. In the recent past, I have become critical of Google (s GOOG) for I believe the company is doing unnatural things that don’t serve their customers. In a recent conversation with Outlook India magazine, I pointed out that: